Before they even walk into our office, most of our patients are well aware that the cost of hearing aids can get pretty high. The price can sometimes seem daunting, and for some people, it may even deter them from wanting to get their hearing checked at all. I would like to take a minute to address some of the most common questions we get asked about hearing aids here at Preferred Hearing Centers.

One of my greatest concerns is that someone who is suffering from a hearing loss does not seek treatment specifically because of the potential cost of a hearing aid. At Preferred Hearing Centers, we will always work hard to create a treatment plan that takes into account your financial concerns, and we want our patients to know that both their health and overall quality of life are of the utmost importance to us.

A common question we get asked is, “What makes hearing aids cost so much?” Well, there’s a short answer and a long answer. The short answer is with the prevalence, and growing awareness of the issue of hearing loss comes better and more advanced research! Hearing aids have come a long way in a short amount of time, and as with any other device, better technology usually comes with a higher price tag. The long answer is a bit well, longer, but it also gives me a chance to explain to you exactly how far hearing aids have come, and in my opinion, it answers the question in the title of this article – are they worth the investment? (Yes, the answer is always yes.)

Researchers and manufacturing companies have made great strides in creating hearing aids that genuinely cater to the needs of those who have a hearing loss. Here are just a few of the new technologies that have been developed:

Smaller Devices

One of the number one complaints about hearing aids is that they are too large and bulky. While hearing aids are helpful, they are rarely a fashion statement. To address this problem, smaller, more discrete devices have been developed to the point where they are nearly invisible. For example, we now have in-the-canal hearing aids that, you guessed it, are designed to fit inside the ear canal and cannot be seen unless you get close. Even the more familiar over-the-ear models have become incredibly small and difficult to see.


An awesome new feature in a lot of hearing aids is Bluetooth. Bluetooth allows hearing aids to act as in-ear headphones and connect to devices, such as laptops, tablets, and cell phones, for easy listening. This way, hearing aid users don’t need to struggle with trying to find headphones that work with their hearing aids or turn up the volume on their headphones too high.

Noise Reduction

Older models of hearing aids often made background noise louder than desired, in turn making it more difficult to hear the things hearing aid wearers actually want to hear. The newer models do a much better job lowering the volume of background noise.

App Control

Another concern hearing aid users often have is having to adjust them in public. Going hand-in-hand with the first concern of devices being too large and standing out, having to adjust your device in public sometimes also makes users feel like it’s standing out. Today, many manufacturing companies have developed apps to go along with their hearing aids, allowing users to adjust them from their smartphones. This allows those with hearing loss to be even more discreet with their hearing aids.

Something I’d like to address that isn’t necessarily outright asked, but I know a lot of patients may find it to be a concern –”Do audiologists intentionally suggest more expensive hearing aids?” At Preferred Hearing Centers, we pride ourselves on putting our patients first and taking the time to understand their concerns and needs. As I said earlier, we work hard to create treatment plans that best suit every aspect of our patients’ lives, including recommending hearing aids that will work best for them. We are not directly affiliated with any hearing aid company or manufacturer and, therefore, do not benefit from recommending one kind of hearing aid over the other.

And finally, “Will insurance cover the cost?” is something we get asked a lot, and well, it depends. Some insurance companies will cover the cost of a hearing test and hearing aids, while some will only cover the testing. That is something that you will have to discuss with your insurance company. But again, at Preferred Hearing Centers, we never want the price of a hearing aid to be the reason why someone who has a hearing loss doesn’t get treatment. So, if you are someone who thinks they may be struggling with a hearing loss, please make an appointment with us, so we can provide you with the proper care you need.

Call us and schedule an appointment! We will be more than happy to explain to you all of your options.

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Mark D. Johnson, HAS, BC-HIS, A.C.A.

Mark began his career in the hearing healthcare field in 1993 with a major hearing aid/care provider. He opened his own practice in 1994 in Orlando, Fl.  In 1995, he became board-certified, and through continued training received his A.C.A. credentialing as a certified audioprosthologist in 1997. He has conducted many hearing educational workshops, both for professionals and for the general public, and trained many individuals in the hearing healthcare field.